Brand messaging Experiments

The idea: It’s not about your credit score. It’s what you can do with it that matters.

To test this new brand idea, we created a wide range of social assets from straightforward to highly conceptual. Some ads led to high new matched member rates, and we carried over these messaging insights into the next round of iterations.

The next round of testing focused on the two messages that performed best in the previous test. I wanted to keep the visuals straightforward so we could get a clear read on the messaging angles, while still making them visually engaging for the platforms. This set of ads led to a dedicated landing page, and I worked with a motion design who did the animations.