DIGITAL / SOCIAL MEDIA

Static assets

These static assets were part of a full media plan to secure brand marketing budget for FY25. These accompanied another top performing social ad and proved to increase signups on social channels.

Reddit new messaging ads

Our marketing partners had recently unlocked some learnings after running ads on Reddit for the first time. For this second iteration, we created unique assets focusing on free credit reports, credit monitoring, and credit card recommendations. I wanted the ads to be eye-catching and interactive, so we created these “emoji word puzzle” carousel ads to engage and inform our audience. 

TikTok carousels

With the goal of increasing acquisition and engagement among Gen Z users on TikTok, we created content that is authentic to the platform and has positive messaging. The content revolved around Credit Karma’s educational resources, credit factors and an interactive credit simulator product, and we leaned into trends that were current and relatable at the time.