The project

We created two videos targeting Gen Z highlighting Credit Karma products that can specifically help them build credit and optimize their credit card rewards. These ran as ads on gaming apps, so to make them feel authentic to the platform, we used enticing and eye-catching visuals.

Design + Art Direction: Caitlin McCloskey

Copy: Paul Elicker & Daley Cline

Creative Direction: Matt Stafford

Animation: Laundry