Tax Season branding
As part of the same parent company, TurboTax and Credit Karma partnered up to create a seamless tax filing experience, which we marketed to Credit Karma users. I worked as the lead designer on the tax team and helped create the brand guidelines that informed the creative for the season.
THE IDEA
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THE IDEA ✨
Do less. Get your refund faster.
The creative focused on members being carefree and doing relaxing hobbies that they love to create a sense of ease heading into the tax season. We used candid photography, organic shapes and a calming color palette to achieve this idea of ease and doing less.
